I like the Valakas Wheel and Valakas Shop, but after this "fix" to randomize the cost of items it's gotten even more unrealistic that it was w/ the "lowest cost".
Almost every item on the shop, even when it was lowest price was absurdly priced. Some things, like Accelerated Elixirs were 1/5 the cost of a Element Crystal. Essentially making a, for example, Water Crystal worth 1 Billion Adena. And people sell them in game for roughly 50 million Adena. Another thing are the elemental stones, those are easily 1gc/5m max and they were in the Valakas Shop for 5-10x that.
If the objective was to get people to click on the Valakas shop each time it refreshed that fine and dandy, but now the prices are just all over the place. And from what I've been told the original pricing was the "lowest cost" available. It would be nice to see items go WAAAAAAAY below that so some people can "get a good deal" and not just an arbitrarily priced item.
Hell if you wanted to, put a couple paid banner ads on the Valakas Shop page, that way when people frequently check it you could earn some revenue on the clicks received.